From The Playbook

From The Playbook

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The Terms Changed. Did Anyone Ask?
Panera Bread announced this week that the Unlimited Sip Club will no longer be unlimited.
Jul 20 • Jeffrey Summers
Consent Erosion
Every relationship in a restaurant operation runs on consent that was given at a specific moment.
Jul 12 • Jeffrey Summers
The Pattern Is the Same Everywhere
Position
Jul 11 • Jeffrey Summers
No Growth
No Growth
Jul 11 • Jeffrey Summers
I Get Two Kinds of Calls
The first operator is building.
Jul 6 • Jeffrey Summers
Why The Complete Series Costs What It Costs
I argued with myself about this for a long time.
Jul 3 • Jeffrey Summers
“Restaurants Don’t Fail. Operators Do.”
Not a revenue number.
Jul 1 • Jeffrey Summers

June 2026

Smaller Isn’t the Answer Either
When a restaurant isn’t producing the margin it should, the building starts to feel like the problem.
Jun 30 • Jeffrey Summers
Your Layout Is Costing You Money Every Shift
The numbers never say layout problem.
Jun 28 • Jeffrey Summers
The Operator’s Playbook — Five-Volume System
A Preview of the Introduction From My Upcoming 5 Volume Series: The Operator’s Playbook
Jun 27 • Jeffrey Summers
Loyalty Is Not a Discount Problem
Your frequency scheme isn't building loyalty. It's renting behavior.
Jun 26 • Jeffrey Summers
The Phone Isn’t the Problem
The missed call isn’t your problem.
Jun 26 • Jeffrey Summers
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